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ELEVATING CUSTOMER JOURNEY

At the heart of educational excitement, “Vita Academy” is a celebration of innovation and academic passion. It is an invitation to explore the multiple facets of higher education, orchestrated around five schools of excellence, each offering a glimpse of its unique universe while weaving an enriching dialogue with the others.

It is an intellectual and creative adventure, an opportunity for participants to shape their educational path by drawing inspiration from the best expertise available.
The Elevating Customer Journey theme will be explored through three strategic pillars:
AI empowers brands to create seamless, emotionally rich experiences, where technology enhances creativity, storytelling, and connection across every touchpoint of the luxury journey.
Retail becomes an intelligent, connected ecosystem where data and innovation streamline logistics, inventory, and production to drive agility, performance, and efficiency as a new form of luxury.
Generative AI and 3D unlock augmented creativity, enabling brands to explore infinite design possibilities, visualize collections in hyper-realistic environments, and connect innovation with sustainability.

HIGHLIGHTS OF THE DAY

On-stage moments
Opening speech by Luca de Meo Startups pitches
Inspiring talks 

Special activities upon registration
Learning expeditions 
Speed-networking sessions

A line-up running throughout the day:
Personalized demos on startup booths
Experiential area

A startup playground showcasing promising startups

An experiential area

Some figures on our campus

Exceptional schools
Étudiants qui nous font actuellement confiance
Alumnis qui n'attendent que de vous rencontrer
Conferences
Immersive experiences
Proofs of Concept launched thanks to the event

PRACTICAL INFORMATION

Where?


Balenciaga Showroom, Laennec
40 rue de Sèvres, 75007 Paris

When?


January 22, 2026
From 9:00 AM to 8:30 PM

The 22 January 2026 is 22/01/26 - Kering Event!

A unique space where decision-makers, brands, and innovators shape the future of luxury together.
At the heart of educational excitement, “Vita Academy” is a celebration of innovation and academic passion. It is an invitation to explore the multiple facets of higher education, orchestrated around five schools of excellence, each offering a glimpse of its unique universe while weaving an enriching dialogue with the others.

It is an intellectual and creative adventure, an opportunity for participants to shape their educational path by drawing inspiration from the best expertise available.